ipSCAPE’s latest blog by John Palfreyman looks to uncover the truth. Did you know that digital interaction accounts for over 35% of all engagement with a brand? If growth continues at its current rate it will overtake voice in two years’ time. The omni-channel approach is not just hype, it’s a reality and if brands […]
Do you have a sales and engagement strategy for targeting Gen Y? Does it include a voice or phone element as a key way of engaging them? If so, you may find yourself shouting at a brick wall. Web chat is now Gen Y’s preferred method of speaking to brands. As the first generation to […]
In 2016, cloud technology hit a tipping point in Australia. A bold statement yes, but a true one. At the start of 2016, according to a recent report by Frost & Sullivan, over 95 per cent of Australian businesses were connected to the internet and 70 per cent were using cloud based services. Okay – […]
