A business can be like a leaky bucket. Marketing teams work constantly to pour new customers in the top, spending time and money on campaigns, but if there are holes, customers are always going to leave and need to be replaced. Of course, this is not the functioning of an ideal business model; ideally, new […]
Common Business Analytics Mistakes | IPscape
As the use of statistics becomes more commonplace, clued up organisations are using analytics to make informed decisions to improve business efficiency. Here is a round-up of five common mistakes made when implementing Business Analytics and how they can be avoided