2013 will be the year in which we will be able to measure the impact of consumer behaviour on business. A highly mobile, highly service literate customer base has already started driving a new wave of customer service, and businesses must learn to grow and adapt to this with increasing urgency. As consumer demands evolve, […]
Multi-Channel Communication Strategies by IPscape
Multi-channel communication: the holy grail of customer communication, right? Well, maybe. I’ve worked with businesses who know that, done well, customer communication over different channels not only deepens and enriches the experience but can also be more cost effective than maintaining relationships over the traditional channels. It certainly costs less to send an SMS than […]