Social media has become one of the most influential marketing strategies for businesses in recent years. Alison Lee, Head of Marketing at ipSCAPE provides insights into the best uses for social media. Social media enables businesses to connect with their customers. With many organisations adopting different platforms, it is imperative to understand why you are […]
Dynamic Business – Let’s Talk: Artificial Intelligence
Artificial Intelligence (AI) has the power to completely transform the way we do things, personally and in business. Simon Daniels, Sales Director at ipSCAPE discusses the natural fit between AI and customer service. Artificial Intelligence (AI) tools seem like a natural fit for the customer service industry. The vast amount of data generated (meta-data, performance metrics and […]
Dynamic Business – Let’s talk: End-of-year sales
Christmas is a critical time for small businesses which can really stretch the capacity of the sales team, so it is important to have customer support technology that ensures you never miss a sale. Eamon Ridgway, National Strategic Manager at ipSCAPE provides insights into the technology to maximise your sales opportunities. ipSCAPE is a cloud customer experience […]
Dynamic Business – Let’s talk: Recruitment
Hiring the wrong person, at any stage of business, can be extremely detrimental and costly in a number of ways that aren’t only financial. Melissa Hyland, ipSCAPE’s HR Manager at ipSCAPE discusses the essential items businesses need when hiring people. Hiring people can be a difficult process but the key is identifying the right […]
Dynamic Business – Let’s talk: Social media
When used strategically, social media can be highly effective in building brand loyalty and driving sales. Alison Lee, Head of Marketing at ipSCAPE provides insights into the importance of understanding your audience. Social Media is a powerful communication medium, but a business needs to first understand the audience and nuances of each platform. At […]
Dynamic Business – Let’s talk: Diversity
A diverse team and environment can create greater opportunities for creative thinking and fosters an overall company value of inclusion. Melissa Hyland, ipSCAPE’s HR Manager states that culture is driven from the CEO down in an organisation. At ipSCAPE, we believe that diverse cultural perspectives inspire creativity and drives innovation. Different opinions, views and life […]
Dynamic Business – Let’s talk: Networking
Networking provides opportunities for individuals to expand their career and business. Eamon Ridgway, National Strategic Manager discusses the tactics ipSCAPE takes to improve networking results. Networking is extremely important for any business that wishes to build brand awareness among businesses and foster future and current relationships. Through nurturing current clients, businesses are able to […]